I was reading through a maganize the other day while I was sitting in the waiting room of my Doctor’s office and I noticed something interesting. As I flipped through I stopped to look at an Ad Council’s ad about Global Warming, it was simple and to the point, but on the adjacent page there was an ad for the new Lincoln MKS a car that gets 17mps in town. Now I am not sure who approved that layout but it seems pretty ironic to me that one page says “What are you doing about Global Warming?” and the very next page has a car that has a much larger carbon footprint because of it’s lack of fuel efficiency.
I don’t use ads on my site, some of my blogging friends do and that’s ok, but it’s hard to keep ads that you don’t approve of off the site when you use some of the ad generators. Hey it would be great if I could make a little money selling ad space, it would help pay for the upkeep of the site and the other fees associated with running a website but I don’t want any “ironic” ads appearing on my site and causing controversy.
I mean if I was the Ad Council I would be furious. They are trying to get the good green word out and the magazine is pushing a car that goes against most everything environmentalists believe in.
For one thing I don’t think an environmentalist would buy a brand new car that costs over 35k. Secondly if they were going to spend that kind of money they would at least buy a car that has better fuel efficiency like the Prius or another hybrid car. Yeah it’s true that the MKS is a V-6 and it has a lot of getupandgo but I hope most environmentalists are hyper-milers and so speed doesn’t matter.
I’m glad that the Ad Council is trying to get the word out and I know that the other advertisers have so many ads that it’s hard to keep irresponsible ads away from the more environmentally savy ones but let’s push magazines to trade their usual “black” ads for the “green” ones and maybe we can get the word out to more people in less time.
I was feeling lazy the other day and since it was Friday and there were no kids around I didn’t want to cook. So knowing what take out places use Styrofoam and which don’t, I dial my local plastic free Chinese restaurant and ordered dinner. I pick it up and duh, I ordered soup so it came in a plastic container…no big deal I can use it again. But then as I went through the bag and the little plastic packets of duck sauce, soy sauce, hot mustard and the sweet and sour sauce started to appear. There must have been 20 of them, all for 2 people!






